OVERVIEW
What is Take A Hike?
Take A Hike is a community hiking application encouraging people to form social networks and adopt better lifestyles.
My Responsibilities
Qualitative and Quantitative data, User Interviews, Competitive Analysis, Personas, Journey Mapping, Sketches, Wireframes, Prototyping, Usability Testing, and Mockups.
CHALLENGE
People don't have a way of finding social hiking groups in their community.
• People have to pay a fee to join fitness groups
GOAL
How might we make social hiking groups accessible to the community?
We started our initial setup by brainstorming questions for our first interview of 10 participants, which later led us to determine our personas.
From those interviews, we wanted to understand the following:
• What do our users look for on an app like this?
• Who are our competitors?
• What does our goal look like?
• Why would someone need an app like this?
IMPACT
The group's accomplishment in developing a communal hiking app
The team collaborated directly with individuals who needed a product like this. By conducting research, developing ideas, conducting user testing, and delivering solutions, we were all accountable for assisting in improving the overall mobile user experience. The team relied upon me because of my interface and user experience design expertise. By researching, testing, and implementing highly desired improvements, we ultimately gave users a more focused product experience.
We wanted social hiking groups to be able to find groups that fit with their preferred forms of exercise. They can now successfully search for trails, join social groups, create groups, monitor their fitness, establish goals, and contribute to creating outdoor adventures for the community.
