OVERVIEW
Who is Hiperion?
Hiperion is a marketing firm that provides SEO services to assist new and established businesses achieve organic growth.
Role
User Interface Designer
What I did
Sketches, Wireframes, Style Guides, Prototyping, Mockups
CHALLENGE
I took on a solo project to enhance the aesthetics of Hiperions Landing Page
• Inconsistent Branding
GOAL
How might we design a landing page that blends with the site's aesthetic?
I began my initial setup by creating a list of questions to help me understand the services Hiperion offers and where the company is headed in the future.
What did I want to understand:
• What services does Hiperion offer?
• Where does the company see itself in the next couple of months?
• What does our goal look like?
• Who are their clients?
• Why would someone need a website like this?
IMPACT
My accomplishment in designing a landing page with a consistent aesthetic that is compelling throughout the interface.
I took on a solo job to assist a B2B marketing company in enhancing the landing page to attract new business. Small enterprises are the primary target market for clients wishing to establish Saas products or SEO services. As a user interface designer, I developed a unified landing page using a style guide, mockups, iterations, prototypes, and usability testing.
