OVERVIEW
Who is Lakeshore?
Lakeshore is a one-stop teacher supply store! Shop high-quality learning products & teaching resources—plus premium classroom furniture like tables, seating & more!
Role
Email Designer
Tools
Hubspot, Figma, Adobe Illustrator
CHALLENGE
I took on a solo project to increase Lakeshore's email conversion rates.
GOAL
How might we create an eye-catching design to increase email conversion rates?
I began my initial setup by creating a list of questions to help me understand the products Lakeshore offers and where the company is headed.
What did I want to understand:
• What products does Lakeshore offer?
• Where does the company see itself in the next couple of months?
• What does our goal look like?
• Who are their clients?
• Why would someone need to engage with an email like this?
IMPACT
My accomplishment in designing a simple layout throughout the interface.
To create an effective and engaging email design, it is important to focus on simplicity and clarity. One effective approach is to reduce unnecessary clutter that may distract the reader from engaging with the email. This can be achieved by adding white space to the layout, which makes the email look professional and creates a sense of balance and harmony. Additionally, it is important to reinforce your brand identity by using consistent colors, fonts, and logos throughout the design. By doing so, you can create a recognizable and memorable design to resonate with your audience and inspires them to take action.
